He created his first float when he was just 14 years old and would go on to design over 500 more, many of which were top award winners. While his experience included work for Walt Disney Productions and Heath and Co., he was most famous for designing floats for the Tournament of Roses Parade in Pasadena, California. Rodriguez, who worked for Heath and Co., was brought in to meet with him.ĭole’s “Preserving Paradise,” 2012 Tournament of Roses Sweepstakes Trophy for most beautiful entry, designed by Raul Rodriguez, photo by PrayitnoĪt first glance, Rodriguez seemed to be an odd choice for the job. The chain’s president, Barron Hilton, was unimpressed with the designs he had been shown for exterior lighting and signage. Shortly after, the company began plans to expand and refurbish the Flamingo Hilton. Hilton Hotel Corporation became the first major hotel chain to own casinos in Las Vegas when it purchased the International and the Flamingo hotels in 1970. A native of Los Angeles, Rodriguez’s career in Las Vegas had an unusual start. He also developed the original concept for the Dunes Oasis display in 1981 (the final installation was designed by Jack Dubois of Ad Art). He is best known in Las Vegas for creating the Flamingo’s distinctive signage in 1976. Raul Rodriguez (1944-2015) was an acclaimed artist whose talent touched everything from parade floats to hotel-casinos.
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